2015-2016 Search Engine Ranking Factors for Your Business

SEO Moz (authority on the search engine industry) released their 2015 Search Engine Ranking Factors study last week. So why have I dubbed it for 2016 as well? Because everyone reviewing the study will take note and adjust (or maintain) their SEO strategy accordingly for the year ahead, ultimately dictating their 2016 online marketing plan.  The report itself has compiled relevant results…

The Return of Tweets in Google Search Results & How it Can Impact Your Online Business

Tweets showing up in Google search results

Twitter must have taken it to heart when I stated that they would continue to decline in the year ahead in my Bold Social Media Predictions for 2015 article. I say this because yesterday (Feb 5/2015), Bloomberg Business reported that Twitter reached a deal with Google that will allow tweets to show up in Google search results. You may recall, that the concept itself is…

How to Get Other Websites to Link to Yours – A 5 Step Beginner’s Guide

How to Get Other Websites to Link to Yours

After having your on-page technology in order, one of the biggest search engine ranking factors of 2014 (carrying over into 2015) is the number of quality sites linking back to your own. Simply put (for beginners), Google deems your site to be a vessel of important information in your industry if others that discuss (blog) about your industry (online) link to your…

Should I Hire a Blogger? 5 Key Considerations

Should I Hire a Blogger

Are you asking yourself (and perhaps Google, apparently) if it’s time to bring in a professional blogger to write content for your business’ website? Well, first of all, it’s great that you’re considering it. This indicates that you’ve picked up on the fact that modern website marketing requires that frequent and high-quality content updates remain the core any sound online strategy. That being said, at what point do you…

How to Find a Web Content Writer for Your Online Business

How to Find a Web Content Writer

You’ve already taken the first step, haven’t you? Whether you found this article by searching for answers on Google or clicked through to this article while navigating the site you’ve already performed the most necessary online journey essential to the task of finding a web content writer. But of course it doesn’t stop here. You need to know how to find an…