Content Writer for SEO, Social Media, and Website MarketingSEO for Tour Operators – How to Get Your Tourism Website Found Online
You’re managing one of the coolest and most rewarding businesses around. Your company caters to enthusiastic travelers from around the world, guiding them to and through the attractions of your region via land, sea, or air (or all of the above). You’re also in one of the most competitive travel based businesses. Factor in the seasonality of it all and you need every…
SEO for Car Dealers and Dealerships – What Should Drive Your SEO Campaign?
As an automotive dealer, you have unique motives and needs when it comes to search engine marketing. It is true that there are general rules to SEO that apply to all industries, and you must indeed abide by the basics. These optimizations include technical on-page (meta-data, site architecture, etc.), off-page (link building, social media, etc.) and content creation, but it’s important to…
SEO for Construction Companies – How to Build a Better Online Presence
This article/blog section is often devoted to SEO advice for vertical markets that require a unique take on search engine marketing (SEM) tactics. The SEM strategy of one vertical in particular must be built on a different set of principles – the construction industry. Having worked with many property developers over the years, I know you don’t have time for fluff, so…
SEO for Your Sports Website or Sportsbook – Go Team!
I’m all about the niche. I firmly believe that for some fields, a run-of-the mill SEO simply can’t translate what they know to all industries. Sports is one of them. From the action/extreme genre to the mainstream, sports is a culture that demands familiarity. With content strategy being the key to search engine marketing (SEM), both your audience and Google will know if…
Who is the Best SEO Service Provider and Company in the USA / Canada?
It’s almost impossible to get an honest answer to this question. You’re talking about an industry full of people and firms that know how to manipulate the system (Google, essentially) to ensure that they are the ones found at the top of the list. They put forth a ton of effort for their clients (presumably) so imagine the amount of effort and…
How to Tell if Your SEO Company is Working
I hear it all of the time. I’ll be speaking casually with a business owner about their current SEO provider and they tell me that they have no idea what the SEO does each month, aside from sending them a bill. Sound familiar? Of course, if your website is not ranking well, then this is cause for alarm. However, even if it…
SEO for Photographers and Photography Websites
Every once in awhile I’ll add an article to answer questions for specific industries that require a custom take on the concept of search engine optimization. Recently I addressed the SEO needs of artists and art galleries, and local travel companies. Note the theme here? Like the aforementioned, photographers function outside of the cut and dry rules of online marketing, within a…
SEO for Travel Companies – The Dilemma of Local vs Global Targeting
There are few industries as unique as travel when it comes to search engine optimization. Chances are, if you manage a travel company and have searched for information on SEO you may be somewhat puzzled about the whole “local vs global” dilemma. Whether you are a travel agency, tour provider, or some other hospitality business that caters exclusively to tourists and travelers (there’s a difference) you need…