Believe me when I say this. There is no better time to be an artist than today (well, except for perhaps during the Renaissance). Why do I make such a statement? Because now that we live in the digital age the “struggling artist” label is a misnomer if said artist or gallery embraces the concept of search engine optimization (SEO).
SEO allows you as an artist and/or boutique gallery owner with a website, the opportunity to compete with the already well-established paint-strokers out there, the ones that can carry on with word of mouth alone. But as with your craft, SEO too is a complicated talent, one that requires the most careful touch. Today, I am providing you with some honest and helpful advice on how you can use SEO to bring traffic to your website, in the form of paying purveyors of the arts.
Five Keys to Search Engine Optimization Success for Artist and Art Gallery Websites
You’ve already taken the first step, haven’t you? Whether you found this article by searching for answers on Google or clicked through to this article while navigating the site you’ve already performed the most necessary online journey essential to the task of finding a web content writer. But of course it doesn’t stop here. You need to know how to find an online wordsmith that not only knows how to be found online you also need to know if they are capable of serving your website marketing plan in the best manner possible. This individual will need to know how to create interesting, informative, and engaging content that will draw in organic traffic while garnering the interest of other websites that will want to link to this content. To make this distinction, you will have to recognize the good and bad traits. In today’s post I’ll walk you through each so that you can make an educated decision when hiring/contracting a web writer to manage the content on your website.
How to Identify a Good Content Writer to Improve the Traffic and Backlink Profile of Your Website
First of all, kudos to you for doing a little homework before contacting anyone (company or individual contractor) to manage the SEO for your website. Too often business owners or marketing managers plug “SEO in (their city)” into Google and start completing contact-estimate forms without much thought into whether or not these SEOs deserve their business. You’re about to put the online version of your livelihood in the hands of someone that isn’t you. You should enter into this prospective relationship with as much information as possible. That’s what I’m here for. It all begins by considering a few questions, determining the respective answers that are acceptable to you, and putting them to those very same SEOs that are vying for your attention (and online marketing budget). Read further to find out five key things you need to watch out for before making your SEO picks for the year ahead.