SEO for Your Online Clothing Store and Apparel Company – 5 Online Marketing Tips to Try On

SEO for Online Clothing Store

One of the most exciting things about the rise of the world wide web is the positive impact that it has had on the collective entrepreneurial spirit. This is especially true for the boutique clothing and apparel industry. Online shops are popping up everywhere and for good reason. Recent data shows that millennials aged 25 to 34 are more likely than any other generation to spend the bulk of their clothing budget online. There’s never been a better time to hock your t shirts, hats, hoodies, sneakers and whatever else you deem a good fit for outfitting america.

That being said, most online clothing startups fail. There are a variety of reasons for this. Among the most overlooked ones, is search engine optimization. While you need to have your functional eCommerce elements in order (product display, sizing translation, shopping cart, shipping, etc.), none of it will matter if your intended audience can’t find you online in the first place. That’s what this article is about – getting your online clothing store and apparel company to rank better on search engines. Try the following on for size and your cool new clothing brand will grow.

5 SEO Tips to Get Your Online Clothing and Apparel Brand on Google Page One

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ALOHA Philosophy of SEO and Digital Marketing – Updated for 2017 (and Beyond)


Three years ago I coined what I call the ALOHA philosophy of SEO. I wrote a guest post about it for an online marketing agency in the Pacific Northwest. I won’t link to it, because I’m updating the philosophy for you here today. In case you don’t believe me, I’ve uploaded a screenshot. Can you believe I wore a sweater vest and tie?

Aloha SEO

While the philosophy needs an update, the core message remains relevant regardless the changes to the world of search engine optimization over the past few years. It has and will continue to shape the way I manage clients’ digital marketing strategies.

Now you may think that I’m speaking to the ancient Hawaiian concept of Aloha. This law references the essence of relationships in which each individual is important to every other individual for collective existence. Does this apply to business? You bet. But in this context, I break ALOHA down as an acronym. Within, you will find the key to a successful digital marketing strategy.

Without further adieu, let’s get into it.

How the ALOHA Philosophy Will Shape Your Business’ Digital Marketing Strategy

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SEO for Tour Operators – How to Get Your Tourism Website Found Online


You’re managing one of the coolest and most rewarding businesses around. Your company caters to enthusiastic travelers from around the world, guiding them to and through the attractions of your region via land, sea, or air (or all of the above). You’re also in one of the most competitive travel based businesses. Factor in the seasonality of it all and you need every advantage you can squeeze out of your online marketing plan.

Thankfully, not too many of your competitors have grasped the concept of search engine optimization. For the most part, the ones that rank well on Google do so because of domain authority – they’ve had a website up and running for a long time and by default they manage to hold onto their “above the fold” position because of age alone. That is until you, fully armed and ready to institute the following SEO best practices for your industry, claim your rightful position. Read further to do so.

3 Tips to Getting Your Tour Company Website to the Top of Google Page One

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SEO for Car Dealers and Dealerships – What Should Drive Your SEO Campaign?

SEO for Car Dealer Websites

As an automotive dealer, you have unique motives and needs when it comes to search engine marketing. It is true that there are general rules to SEO that apply to all industries, and you must indeed abide by the basics. These optimizations include technical on-page (meta-data, site architecture, etc.), off-page (link building, social media, etc.) and content creation, but it’s important to look deeper. Having worked directly in SEO for car dealerships, I know the issues and opportunities well. This article details requirements that are explicit to the online needs of your lot.

5 Things Your Automotive Dealership Needs to Do to Rank Well on Google

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SEO for Construction Companies – How to Build a Better Online Presence


This article/blog section is often devoted to SEO advice for vertical markets that require a unique take on search engine marketing (SEM) tactics. The SEM strategy of one vertical in particular must be built on a different set of principles – the construction industry. Having worked with many property developers over the years, I know you don’t have time for fluff, so let’s get right to it.

5 Things Builders and Contractors Need to Know About SEO for their Construction Business Website

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