ALOHA Philosophy of SEO and Digital Marketing – Updated for 2017 (and Beyond)

Three years ago I coined what I call the ALOHA philosophy of SEO. I wrote a guest post about it for an online marketing agency in the Pacific Northwest. I won’t link to it, because I’m updating the philosophy for you here today. In case you don’t believe me, I’ve uploaded a screenshot. Can you believe I wore a sweater vest and tie?…

Should I Hire a Blogger? 5 Key Considerations

Should I Hire a Blogger

Are you asking yourself (and perhaps Google, apparently) if it’s time to bring in a professional blogger to write content for your business’ website? Well, first of all, it’s great that you’re considering it. This indicates that you’ve picked up on the fact that modern website marketing requires that frequent and high-quality content updates remain the core any sound online strategy. That being said, at what point do you…

How to Rank Higher on Google Maps in 2015

How-to-Rank-Higher-on-Google-Maps-2015

For many local businesses the Google map listing is a mystery. Some have managed to score a lower position on this page-one piece of online real estate yet are baffled as to how they can move up. Others are not listed at all and are desperate to be so. NO matter the scenario, both are correct in wanting to take immediate action…

SEO Christmas Offer 2014

SEO Christmas Offer 2014

With every other product/service out there announcing huge Holiday season offers I wondered, why doesn’t the SEO industry do the same? Sure there have been a few dismal attempts to mask a standard sales pitch under the guise of Christmas but honestly, in a society where we demand that Black Friday and Cyber Monday deals extend well into December do you really…

How to Find a Web Content Writer for Your Online Business

How to Find a Web Content Writer

You’ve already taken the first step, haven’t you? Whether you found this article by searching for answers on Google or clicked through to this article while navigating the site you’ve already performed the most necessary online journey essential to the task of finding a web content writer. But of course it doesn’t stop here. You need to know how to find an…