ALOHA Philosophy of SEO and Digital Marketing – Updated for 2017 (and Beyond)

Three years ago I coined what I call the ALOHA philosophy of SEO. I wrote a guest post about it for an online marketing agency in the Pacific Northwest. I won’t link to it, because I’m updating the philosophy for you here today. In case you don’t believe me, I’ve uploaded a screenshot. Can you believe I wore a sweater vest and tie?…

Should I Hire a Blogger? 5 Key Considerations

Should I Hire a Blogger

Are you asking yourself (and perhaps Google, apparently) if it’s time to bring in a professional blogger to write content for your business’ website? Well, first of all, it’s great that you’re considering it. This indicates that you’ve picked up on the fact that modern website marketing requires that frequent and high-quality content updates remain the core any sound online strategy. That being said, at what point do you…

How to Rank Higher on Google Maps in 2015

How-to-Rank-Higher-on-Google-Maps-2015

For many local businesses the Google map listing is a mystery. Some have managed to score a lower position on this page-one piece of online real estate yet are baffled as to how they can move up. Others are not listed at all and are desperate to be so. NO matter the scenario, both are correct in wanting to take immediate action…

SEO for Artists and Art Galleries – 5 Tips

SEO for Artists and Art Galleries - 5 Tips

Believe me when I say this. There is no better time to be an artist than today (well, except for perhaps during the Renaissance). Why do I make such a statement? Because now that we live in the digital age the “struggling artist” label is a misnomer if  said artist or gallery embraces the concept of search engine optimization (SEO). SEO allows you as an artist and/or…