Bold Social Media Predictions for 2015

Bold Social Media Predictions for 2015

It’s the first official full week of 2015 and in this industry that means you’re about to be inundated with piles upon piles of prediction lists for the state of online marketing. While lacking in originality, some of these lists do indeed serve to prepare brands and businesses for the year ahead. The problem for you (business owner/manager), however, is that far too often these predictions are nothing more than projections on the “status quo”. A quick skim through them leaves you no wiser than before. The thing is, 2014 did not maintain the status quo with respect to online marketing, especially in the world of social media. Businesses were ill-prepared for the big changes in the social networks that they depend upon to grow their online consumer base. Perhaps bolder predictions from our industry would have served these businesses better?

With 2015 looking to be just as dramatic for social media change and growth I thought I’d put a few predictions out there that will address the potential for an industry shake-up. More importantly, by adjusting your online marketing strategy to account for the following predictions you’ll earn a leg up on the competition, even if the predictions don’t quite play out as climactically as expected.

5 Big Social Media Predictions That Will Help Shape Your Business’ Online Marketing Strategy in 2015

Read More

Should I Hire a Blogger? 5 Key Considerations

Should I Hire a Blogger

Are you asking yourself (and perhaps Google, apparently) if it’s time to bring in a professional blogger to write content for your business’ website? Well, first of all, it’s great that you’re considering it. This indicates that you’ve picked up on the fact that modern website marketing requires that frequent and high-quality content updates remain the core any sound online strategy. That being said, at what point do you dedicate financial resources to accomplish this task? This question can easily be answered by first answering five others before it.

5 Questions to Consider When Making a Decision as to Whether or Not You Should Hire a Blogger for Your Website

Read More

2015 List of Banned Hashtags on Instagram That Your Business May be Using

List of Banned Hashtags on Instagram

On December 18/2014 Instagram took swift action against fake and spammy profiles, removing the respective accounts from their network. Overnight users from all walks of life lost anywhere from dozens to millions of followers in one swoop. While many cried “unfair” as they witnessed a bulk of their hard earned following vanish, Instagram was working with all of our best interests in mind. Sure, the move doesn’t fare well for those that judge success on the channel by the number of followers a profile has, but in the end it serves the greater good of the IG community. But this annual cleansing is not the only visible move Instagram takes to limit spam and uncouth behavior.

Have you ever posted an image on Instagram with a well thought out comment and hashtag assortment that was certain to gain you likes and follows, only to find that when posted, the image was devoid of all text, rendering it invisible to users searching for your hashtags? This happens when you have entered even one banned hashtag into your post. Instagram dictates an ever-changing list of hashtags that not only cannot be used, use of them prevents all accompanying text and non-violating hashtags from being shown on a post. In essence, the function takes your content and buries it, wasting a perfectly good brand photo/image in the process.

Of course there are ones that commonsense dictates would be banned. Hashtagging profanity, pornography, and anything promoting hate, violence, and intolerance for the most part have been blacklisted. Your business is not even considering these strings of words. However, there are ones that you as a brand manager may not be aware of, common words, terms, and abbreviations that you may innocently hashtag and subsequently destroy any attempt to grow your Instagram following and engagement. Today, I have compiled a list of less obvious banned hashtags that businesses and brands may accidentally use in the year ahead. Take note and keep them away from your most recent post.

Alphabetical List of Blocked Hashtags That Brands May Not Be Aware Of in 2015

Read More

How to Rank Higher on Google Maps in 2015

How-to-Rank-Higher-on-Google-Maps-2015

For many local businesses the Google map listing is a mystery. Some have managed to score a lower position on this page-one piece of online real estate yet are baffled as to how they can move up. Others are not listed at all and are desperate to be so. NO matter the scenario, both are correct in wanting to take immediate action to get the opportunity to have their brick and mortar shop or office represented accordingly. While earning a strong position on the Google map can feel a little like a lottery to some, it’s more doable than you think. Read further to find out what your local business website needs to do.

How Your Local Business Website Can Move Up on the Google Map Page One Search Results

Read More

SEO Christmas Offer 2014

SEO Christmas Offer 2014

With every other product/service out there announcing huge Holiday season offers I wondered, why doesn’t the SEO industry do the same? Sure there have been a few dismal attempts to mask a standard sales pitch under the guise of Christmas but honestly, in a society where we demand that Black Friday and Cyber Monday deals extend well into December do you really buy (literally) 20% discounts on SEO? I wouldn’t, and that’s coming from an SEO professional.

So, as 2014 comes to a close and the Holidays just days away I thought I’d put the industry’s first legitimate SEO Christmas offers out there on the table. You can put one “under the tree” for an online business associate of yours, or unwrap it yourself as an owner managing your brand’s website.

2014 Holiday Season SEO Offers for Online Businesses

Read More