SEO Moz (authority on the search engine industry) released their 2015 Search Engine Ranking Factors study last week. So why have I dubbed it for 2016 as well? Because everyone reviewing the study will take note and adjust (or maintain) their SEO strategy accordingly for the year ahead, ultimately dictating their 2016 online marketing plan. The report itself has compiled relevant results from a survey of over 150 industry leading experts (my survey must have been lost in the mail) on over 90 ranking factors.
The study is accessible for all to view, but to save you the time I’ve broken down everything that you, the business owner, needs to know.
Key Takeaways from the 2015 Search Engine Ranking Factors Study
Every once in awhile I’ll add an article to answer questions for specific industries that require a custom take on the concept of search engine optimization. Recently I addressed the SEO needs of artists and art galleries, and local travel companies. Note the theme here? Like the aforementioned, photographers function outside of the cut and dry rules of online marketing, within a colorful industry where SEO is a grey area. Most SEO firms don’t know how to tackle the unique requirements that will set photographers apart from their local competition. Because of this, photographers have received generic advice and had their websites inadequately optimized to no client-acquisition avail. Are you a photographer looking to enhance your online presence yet remain confused about the path to take? Read further to find out what your website needs to succeed in your specialized field.
5 Tips for Photographers Looking to Improve Their Website Rank on Search Engines
There are few industries as unique as travel when it comes to search engine optimization. Chances are, if you manage a travel company and have searched for information on SEO you may be somewhat puzzled about the whole “local vs global” dilemma. Whether you are a travel agency, tour provider, or some other hospitality business that caters exclusively to tourists and travelers (there’s a difference) you need to make a decision, based upon your budget and resources, as to whether or not you will target local search, a wider geographic area, or both.
For example, a travel agency may be located in a brick and mortar within Vancouver, yet specialize in setting customers up with hotels, tours, and activities on the Hawaiian islands. Or, an Orange County agency may exist strictly online, appealing to a wider audience, yet specialize in a certain type of travel, such as eco-tourism. In either scenario (and many others within the travel industry) the SEO process is not cut and dry. While every situation is certainly unique, the following article provides you with a few key best-practices for you to follow as an online travel based company.