You’re managing one of the coolest and most rewarding businesses around. Your company caters to enthusiastic travelers from around the world, guiding them to and through the attractions of your region via land, sea, or air (or all of the above). You’re also in one of the most competitive travel based businesses. Factor in the seasonality of it all and you need every advantage you can squeeze out of your online marketing plan.
Thankfully, not too many of your competitors have grasped the concept of search engine optimization. For the most part, the ones that rank well on Google do so because of domain authority – they’ve had a website up and running for a long time and by default they manage to hold onto their “above the fold” position because of age alone. That is until you, fully armed and ready to institute the following SEO best practices for your industry, claim your rightful position. Read further to do so.
3 Tips to Getting Your Tour Company Website to the Top of Google Page One
As an automotive dealer, you have unique motives and needs when it comes to search engine marketing. It is true that there are general rules to SEO that apply to all industries, and you must indeed abide by the basics. These optimizations include technical on-page (meta-data, site architecture, etc.), off-page (link building, social media, etc.) and content creation, but it’s important to look deeper. Having worked directly in SEO for car dealerships, I know the issues and opportunities well. This article details requirements that are explicit to the online needs of your lot.
5 Things Your Automotive Dealership Needs to Do to Rank Well on Google
This article/blog section is often devoted to SEO advice for vertical markets that require a unique take on search engine marketing (SEM) tactics. The SEM strategy of one vertical in particular must be built on a different set of principles – the construction industry. Having worked with many property developers over the years, I know you don’t have time for fluff, so let’s get right to it.
5 Things Builders and Contractors Need to Know About SEO for their Construction Business Website
I’m all about the niche. I firmly believe that for some fields, a run-of-the mill SEO simply can’t translate what they know to all industries. Sports is one of them.
From the action/extreme genre to the mainstream, sports is a culture that demands familiarity. With content strategy being the key to search engine marketing (SEM), both your audience and Google will know if you know what you’re talking about. If the semantics don’t fit, they’ll acquit. Page One will be a green pasture that your digital field will never know.
Thankfully, you’re off to the right start by landing on this article. So, before you attempt to manage your own SEO or solicit the services of a general SEM agency, read this playbook first.