ALOHA Philosophy of SEO and Digital Marketing – Updated for 2017 (and Beyond)


Three years ago I coined what I call the ALOHA philosophy of SEO. I wrote a guest post about it for an online marketing agency in the Pacific Northwest. I won’t link to it, because I’m updating the philosophy for you here today. In case you don’t believe me, I’ve uploaded a screenshot. Can you believe I wore a sweater vest and tie?

Aloha SEO

While the philosophy needs an update, the core message remains relevant regardless the changes to the world of search engine optimization over the past few years. It has and will continue to shape the way I manage clients’ digital marketing strategies.

Now you may think that I’m speaking to the ancient Hawaiian concept of Aloha. This law references the essence of relationships in which each individual is important to every other individual for collective existence. Does this apply to business? You bet. But in this context, I break ALOHA down as an acronym. Within, you will find the key to a successful digital marketing strategy.

Without further adieu, let’s get into it.

How the ALOHA Philosophy Will Shape Your Business’ Digital Marketing Strategy

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SEO for Tour Operators – How to Get Your Tourism Website Found Online


You’re managing one of the coolest and most rewarding businesses around. Your company caters to enthusiastic travelers from around the world, guiding them to and through the attractions of your region via land, sea, or air (or all of the above). You’re also in one of the most competitive travel based businesses. Factor in the seasonality of it all and you need every advantage you can squeeze out of your online marketing plan.

Thankfully, not too many of your competitors have grasped the concept of search engine optimization. For the most part, the ones that rank well on Google do so because of domain authority – they’ve had a website up and running for a long time and by default they manage to hold onto their “above the fold” position because of age alone. That is until you, fully armed and ready to institute the following SEO best practices for your industry, claim your rightful position. Read further to do so.

3 Tips to Getting Your Tour Company Website to the Top of Google Page One

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SEO for Car Dealers and Dealerships – What Should Drive Your SEO Campaign?

SEO for Car Dealer Websites

As an automotive dealer, you have unique motives and needs when it comes to search engine marketing. It is true that there are general rules to SEO that apply to all industries, and you must indeed abide by the basics. These optimizations include technical on-page (meta-data, site architecture, etc.), off-page (link building, social media, etc.) and content creation, but it’s important to look deeper. Having worked directly in SEO for car dealerships, I know the issues and opportunities well. This article details requirements that are explicit to the online needs of your lot.

5 Things Your Automotive Dealership Needs to Do to Rank Well on Google

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SEO for Construction Companies – How to Build a Better Online Presence


This article/blog section is often devoted to SEO advice for vertical markets that require a unique take on search engine marketing (SEM) tactics. The SEM strategy of one vertical in particular must be built on a different set of principles – the construction industry. Having worked with many property developers over the years, I know you don’t have time for fluff, so let’s get right to it.

5 Things Builders and Contractors Need to Know About SEO for their Construction Business Website

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SEO for Your Sports Website or Sportsbook – Go Team!


I’m all about the niche. I firmly believe that for some fields, a run-of-the mill SEO simply can’t translate what they know to all industries. Sports is one of them.

From the action/extreme genre to the mainstream, sports is a culture that demands familiarity. With content strategy being the key to search engine marketing (SEM), both your audience and Google will know if you know what you’re talking about. If the semantics don’t fit, they’ll acquit. Page One will be a green pasture that your digital field will never know.

Thankfully, you’re off to the right start by landing on this article. So, before you attempt to manage your own SEO or solicit the services of a general SEM agency, read this playbook first.

5 Things You Need to Know About Search Engine Optimization for Your Sports Based Online Business

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