SEO for Car Dealers and Dealerships – What Should Drive Your SEO Campaign?

As an automotive dealer, you have unique motives and needs when it comes to search engine marketing. It is true that there are general rules to SEO that apply to all industries, and you must indeed abide by the basics. These optimizations include technical on-page (meta-data, site architecture, etc.), off-page (link building, social media, etc.) and content creation, but it’s important to…

SEO for Construction Companies – How to Build a Better Online Presence

This article/blog section is often devoted to SEO advice for vertical markets that require a unique take on search engine marketing (SEM) tactics. The SEM strategy of one vertical in particular must be built on a different set of principles – the construction industry. Having worked with many property developers over the years, I know you don’t have time for fluff, so…

SEO for Your Sports Website or Sportsbook – Go Team!

I’m all about the niche. I firmly believe that for some fields, a run-of-the mill SEO simply can’t translate what they know to all industries. Sports is one of them. From the action/extreme genre to the mainstream, sports is a culture that demands familiarity. With content strategy¬†being the key to search engine marketing (SEM), both your audience and Google will know if…